Kevala, a data-driven marketing technology company, has recently announced their Series A funding round of $21 million. This round is led by Emergence Capital and signals confidence in the industry leading technology of Kevala.
In this article, we’ll look at Kevala, their innovative solutions, and the results they can create in the digital marketing landscape.
Overview of Kevala
Kevala is an AI-driven marketing solutions provider, developing software and services to help businesses optimize their digital marketing efforts. Founded in 2017, the company is based in San Francisco, California.
Their latest milestone was announcing $21M in Series A funding from investors in 2018. The investment will be used to further product development and expand the company’s international and domestic presence.
Kevala provides technology-driven data solutions for digital advertising campaigns on Google Ads, Facebook Ads, Amazon Ads, and SMS/mobile marketing channels. Their core offerings are A/B testing tools to measure campaign performance across a variety of audience segments as well as comprehensive data-driven insights on customer engagement. They also provide automated budgeting strategies for budget optimization across all advertising channels.
They offer a range of enterprise-grade analytics tools including billing automation for cross-channel reporting, user segmentation to understand customer lifecycle stages & trends, AI-powered lead scoring that tracks campaign progress & ROI metrics, and SaaS platform integrations with CRMs or website content systems like WordPress & Shopify stores to easily onboard customers onto the platform without manual input or complex setup processes. With these features Kevala helps marketers effectively target consumers at every stage of the customer journey while utilizing existing assets & data sources without overinvesting in extensive development work or custom engineering resources.
Kevala’s Series A Funding
Kevala, a leading provider of data-driven marketing solutions, recently raised $21 million in Series A funding from a consortium of venture capital firms. The investment is intended to expand the startup’s ability to provide clients with the insights and technology needed to deliver personalized and delightful experiences for today’s digital customer.
The Series A fundraising round was led by Vancouver-based Lever Venture Capital, with additional contributions from Los Angeles-based CrossCut Ventures, Seattle-based Madrona Venture Group, Austin-based Capital Factory and New York-based Greycroft. The funds will be used to continue to refine and develop Kevala’s technology platform and growing set of marketing applications.
Kevala’s Marketing Platform leverages customer data from disparate sources including web sites, mobile applications, customer relationship management (CRM) systems, enterprise resource planning (ERP) systems and digital media outlets to generate insights that inform more effective customer engagement strategies across all channels. Kevala’s platform also enables marketers to rapidly create automated interactive campaigns using existing enterprise tools such as messaging services (e.g., SMS or Facebook Messenger), Payment Solutions (ApplePay or Stripe) or analytics services such as Mixpanel or Intercom.
Data-driven marketing solutions
Kevala, a startup that provides data-driven marketing solutions, has recently raised $21M in Series A funding.
The company’s technology is designed to help businesses use data to create better marketing campaigns and reach more customers. It is a comprehensive suite of services that enables companies to run a more efficient marketing operation.
Let’s look at how Kevala’s data-driven marketing solutions can help businesses.
Kevala’s AI-powered marketing platform
Kevala is an AI-powered marketing platform that helps companies create and optimize data-driven campaigns in minutes to grow efficient, targeted customer engagement. With Kevala’s marketing automation tools, businesses can build targeted campaigns that nurture relationships and measure leads and revenue in real time over multiple platforms and channels.
Kevala offers various services to support businesses interested in leveraging their data-driven capabilities: from customized campaign development to one-click program execution; from reporting to predictive analytics; from measuring impact to single sign-on user access. These services are designed to help enterprises maximize the return on their marketing investments and ensure that data points are accurately tracked for improved results.
Kevala recently raised $21M in Series A funding, enabling it to further enhance its AI capabilities into the Hands-Free Automated Campaign creation technology, which will allow companies to deploy high impact campaigns with everything optimized for maximum efficiency and effectiveness ROI. It includes a more robust analytics engine that is integrated across multiple channels including email, direct mail, ad networks and social media. Through this automation technology, Kevala hopes to make it easier for marketers of all levels—from beginners to experienced professionals—to utilize advanced tools to achieve better marketing performance faster than ever.
Kevala’s data-driven insights
Kevala is an end-to-end insights and analytics company that unlocks the power of data to offer data-driven marketing solutions. The company’s proprietary tech stack mines, normalizes and analyzes vast amounts of real-time consumer and retail data to provide actionable insights that can be seamlessly integrated into digital ad campaigns powered by AI and machine learning technologies.
Kevala’s platform leverages traditional marketing approaches and new technologies such as natural language processing, computer vision, and neural networks that enable context-aware ad targeting tailored to individual users. By combining these solutions with customized segmentation capabilities, marketers can target customers with the most effective offers at the right time. As a result, customers become more loyal over time as they receive relevant messages that resonate with their interests and behaviors.
The Kevala platform also enables dynamic optimization of messaging across multiple channels such as print, radio, TV, web, social media or in-store experiences. Additionally, it provides real-time performance tracking tools so marketers can quickly spot trends and changes in customer preferences and respond accordingly.
Kevala aims to connect advertisers directly with their target audiences by providing valuable real-time data to inform their campaigns. With its recent Series A funding round of $21M led by Insight Venture Partners (IVP), Kevala is poised for rapid growth beyond its current relationship with several Fortune 500 companies across various industries including retail, healthcare, apparel/footwear & fashion/beauty brands among others.
Kevala’s personalized marketing solutions
Kevala is setting a new standard when it comes to personalized marketing solutions. By leveraging the power of predictive intelligence, their technology-driven solutions create reliable data so that companies can create individualized campaigns for increased effectiveness and customer engagement.
With Kevala’s innovative technology, marketers can make smarter decisions based on real-time data insights, allowing them to deliver more efficient marketing campaigns that will drive customer loyalty and sales. Utilizing Kevala’s machine learning capabilities to crunch through large amounts of customer data, marketers have access to personalization at scale, ensuring every message is tailored to the individual. As well as allowing greater targeting accuracy than traditional methods, this increases ROI by providing insights into customer behaviors and attitudes across different channels.
Kevala Recognized the need for personalized marketing within a range of industries and has secured $21M in Series A funding to strengthen their digital presence and take their proprietary technologies even further. Their personalized data-driven approach will help provide digital agencies with a powerful toolkit for generating compelling content that enables successful consumer engagement.
Benefits of Kevala’s data-driven marketing solutions
Kevala has disrupted the marketing space by bringing data-driven solutions to businesses. Their solutions allow businesses to access and use data from multiple sources, getting better insights from data and ultimately helping businesses make better decisions.
With their recent Series A funding of $21M, they have been able to further invest in their tech and expand their suite of products.
Let’s dive into the benefits of Kevala’s data-driven solutions.
Improved customer acquisition and retention
Kevala’s data-driven marketing solutions are designed to provide businesses with the tools they need to increase customer acquisition and retention. Using a range of insights and analytics, Kevala allows businesses to gain insight into their customers needs and desires so that they can target their marketing efforts accordingly. This leads to greater customer engagement, enabling stronger relationships between businesses and their customers, encouraging loyalty, brand affinity and repeat purchases.
Kevala can help businesses better understand who their current customers are, where they live, what type of products they like and how often they purchase. This insight allows companies to create tailored messaging that resonates with each customer while allowing them to access new potential markets through geographic segmentation. In addition, Kevala’s data-driven marketing solutions allow for improved targeting capabilities when running campaigns on popular platforms such as Google Ads or Facebook Ads allowing for better ROI on ad spends.
All this together means more effective campaigns leading to an increase in conversions rate, resulting in greater customer acquisition rates and improved retention rates.
Increased ROI
Kevala provides businesses with data-driven marketing solutions that can increase your return on investment (ROI). The platform focuses on providing actionable insights into customer behavior and buying patterns to optimize marketing campaigns for maximum efficiency. Kevala’s AI-driven technology is designed to stretch your marketing budget further, leading to improved ROI.
Tailored strategies from Kevala aim to generate more qualified leads by providing the most relevant and engaging ads at the most cost-effective time. Additionally, Kevala features a range of analytics tools to measure marketing performance and identify areas of improvement. This can help you quickly adjust strategies and target customers more effectively in real time, increasing ROI.
With powerful data processing capabilities, Kevala enables marketers to optimize metrics such as click-through rate (CTR), cost per lead (CPL) and average purchase value (APV). These metrics are used to understand traffic quality, optimization effectiveness and user engagement levels, ultimately boosting ROI from digital campaigns.
Kevala’s advanced AI technology makes it simple for users to customize campaigns according to their targets. Marketers can easily select from a list of predefined goals or create personalized ones using precise filters such as demographic profiles or product categories. As campaigns are tested continuously, marketers can drive better results quickly by optimizing ad performance according to user behavior data – ultimately leading to higher ROI overall.
Enhanced customer experience
With Kevala’s data-driven marketing solutions, businesses can leverage the power of data to deliver personalized customer experiences on all digital channels, enabling them to better understand their customers and gain deeper insights into what drives their behavior. By tracking customer trends and engaging with them in real-time, all while staying compliant with privacy laws, organizations can enhance engagement and profitability while improving their ability to differentiate themselves in a crowded market.
Kevala’s sophisticated analytics capabilities allow you to easily analyze customer data across multiple platforms and devices – such as mobile apps, websites, social media outlets – to gain insight into individual customer behavior. This deep understanding allows you to create enriched experiences that drive more meaningful engagement with your products and services. Additionally, Kevala’s technology enables brands to accurately track the return of each activity undertaken – both online and offline – providing an end-to-end view of ROI across campaigns and predictive models for future initiatives.
With Kevala, businesses can make the most informed decisions about their customers by uncovering actionable insights for optimizing marketing strategies based on verified performance data.
Kevala Raises $21M in Series A Funding
Kevala, a data-driven marketing solutions provider, recently announced that they have raised $21M in Series A funding. Canaan Partners led this round of funding with participation from new and existing investors, such as Colle Capital, Tusk Ventures, and Zigg Capital.
This new round of funding will be used to expand the capabilities of its platform and further invest in its marketing solutions.
Overview of Series A Funding
Kevala, a predictive data-driven marketing analytics and lead generation platform, has closed its Series A Funding round of $21 million. The round was led by Insight Partners with participation from existing investor Mayfield, Waypoint Capital and venture debt from Bridge Bank.
Series A funding is the first time that outside investors for a new company are brought in to raise capital for growth. It is typically the largest amount of funding raised during each company’s life cycle, after Bootstrapping and Seed rounds. The money startups get through Series A funding helps them scale up their operations, hire more staff or develop new products or services.
In this particular case, Kevala used the Series A Funding to expand further into Enterprise markets and build out its sales & marketing capabilities. The funds will also accelerate the development of new product features to increase usage across its customer base of small and mid-market companies worldwide.
This influx of capital marks a major milestone for Kevala as it works to help more companies close leads faster by using simplified data-driven marketing solutions powered by artificial intelligence (AI) technology.
Investors and their contributions
Kevala, Inc., a data-driven marketing solutions platform, has recently announced that it has closed its Series A funding round for $21 million. Meritech Capital Partners led the round with added contributions from Costanoa Ventures, Baseline Ventures, Founders Fund and Catapult Ventures.
The company aims to help marketers use data-driven insights to understand and connect with their customers to optimize their marketing efforts. Upon securing the Series A venture capital investment, the company will expand its engineering team to further develop its platform’s core capabilities and deepen support for its existing customers. Moving forward, Kevala plans on integrating more sophisticated analytical tools directly into their platform so marketers can achieve better insights in real-time.
This funding round will also enable Kevala to strengthen its competitive advantage within the rapidly expanding data-driven marketing market by utilizing funds for further innovation and product development. With such traction from investors, Kevala is working towards achieving their mission of helping marketers optimize campaigns through efficient data-driven insights.
Impact of Series A Funding
Kevala’s Series A Funding of $30M will help the company expand its reach into new markets across the US, driving brand growth and creating new opportunities for long-term success. The funds will also strengthen existing operations and further develop the company’s innovative products.
This funding round will enable Kevala to execute its product roadmap more quickly, releasing more features that customers need with shorter turnaround times. This could mean better services at more competitive prices, as well as better customer service and increased reliability. The money could also be directed towards building a bigger engineering team to continue improving existing technologies and expanding support for new ones.
Finally, this increased capital should allow Kevala to invest further in R&D shifts; these shifts could lead to more precise insights that might help the company stay ahead of emerging trends while staying one step ahead of competitors. These potential developments indicate a brighter future for Kevala and its customers, which could ultimately create positive long-term value for everyone involved.
Conclusion
Kevala is a data-driven marketing solutions provider that allows customers to leverage their data to capture user intent, drive purchases, and optimize messaging campaigns. The startup recently raised $21 million in Series A funding to expand its promising products and services.
The major highlight of the Kevala platform is that it enables customers to capture intent data from more than 200 sources and apply those insights for increased ROI. By offering its users advanced analytics, AI-powered segmentation, and cross-channel activation capabilities, the company ensures customers are able to personalize their messages for better engagement and return on investment. In addition, Kevala’s intelligent DMP allows its users to take a one-to-one approach to target best prospects, re engage inactive customers, and drive incremental sales growth.
In addition, Kevala also seamlessly integrates with other popular marketing platforms like Salesforce Marketing Cloud, Marketo ,and Oracle Eloqua. This feature enables users to easily sync their data across platforms so they can better measure results and take advantage of timely insights on their end-to-end marketing processes. Through these capabilities, Kevala has provided its users with an advanced self-service analytics platform that helps them deliver instantaneous insights into their customer base with detailed reporting backed by reliable data collection and processing models.
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