In 2021, Twitch developed a brand safety score to ensure streamers maintain a safe and secure environment on their platform. The Brand Safety Score is an important measure of a streamer’s reputation and is used to monitor their content and promotional activities. User behaviour, audience demographics and content guidelines determine this score. This article will explore why the Brand Safety Score is so important for streamers and how it can help protect their brand.
What is Brand Safety?
Brand safety is a common term used in the streaming content industry, referring to the need for streamers, video marketers and advertisers to ensure that their content and brands are secure. Users who stream videos or ads on social media platforms wish to protect their brand from any potential negative associations — a process known as brand safety. This entails avoiding offensive or disturbing content such as pornography, violence, or hateful views while also ensuring ads play on chapters 18+ or family-friendly channels when appropriate.
Brand Safety Score helps streamers assess and measure the accuracy of their brand-safety guidelines by providing an overall score based on various risk factors. For example, this score considers how many potentially offensive videos have appeared in any given channel’s content library and can help streamers create safe campaigns for specific networks at scale and track changes over time. Additionally, this score may inform decisions about partnerships and collaborations with other influencers or platforms, allowing creators
to make informed choices based on each platform’s risk levels.
Twitch Develops Brand Safety Score for Streamers
Twitch recently developed a brand safety score for streamers to give them more control over the content they stream and the ads that appear on their videos. This score is important because it allows streamers to protect their brand and earn more ad revenue. In this article, we’ll explore the importance of the brand safety score and its various features.
How Does Twitch Calculate the Brand Safety Score?
Twitch is dedicated to creating an enjoyable streaming experience for its streamers, viewers, and developers. As part of this commitment, Twitch has created a Brand Safety Score, designed to calculate the likelihood that the content on a streamer’s channel may negatively impact Twitch and its partner brands. This score’s purpose is to protect the streamer’s and the brands’ interests.
Aggregating data from partners such as Twitter, YouTube and other social media sites into a single score calculate Twitch’s Brand Safety Score. This includes data on inappropriate content, copyright issues and questionable behaviour. The Brand Safety Score then looks at these factors and various internal algorithms to develop an overall score for each channel. Each streamer’s score can be found in their Settings tab under their profile page on Twitch. The better their score, the better advantage they have against negative influencers who could harm customers from participating in certain campaigns or offers from sponsors or partnerships that require high-value influencers with no brand risk associated with them.
Twitch’s Brand Safety Score also helps weed out coercive behaviour in communities under a common profile page. For example, if one channel has many viewers who are engaging in conversations which contain unwelcoming words or phrases that may be deemed inappropriate or potentially harmful to others within their community; it may have an impact on their overall brand safety score and thus diminish any sponsorship opportunities associated with that particular channel or user base within it. This helps ensure all content distributed across Twitch remains safe within industry standards across all primary platforms where an audience can see it of any size — protecting both your brand identity and those belonging to your partners along the way!
What are the Benefits of Having a High Brand Safety Score?
Twitch’s Brand Safety Score is an important metric used by advertisers to measure the level of safety they get when working with specific streamers. A score of over 80% means that most content created on the channel is suitable for advertising and marketing. In addition, advertisers considering working with a new streamer can easily view this score, as it is publicly available for all Twitch partners.
A high Brand Safety Score reflects positively on a streamer and can be beneficial in several ways. First, a high score shows potential advertisers your commitment to producing quality content, which keeps their brand safe from negative associations. It can also open up more opportunities for partnership deals, as brands often look for trustworthy partners with sturdy reputations that reflect positively on their reputation.
Additionally, having a higher Brand Safety Score increases your visibility to advertisers and makes you more attractive to brands and sponsors due to the confidence they get in working with someone they trust to produce good content that stays within their brand guidelines. As such, having a high Brand Safety Score will help you stand out amongst your peers and be seen as an attractive prospect by potential sponsors and advertising companies looking for reliable partners who are creating positive content all the time.
Examples of Brand Safety Violations
As Twitch continues to develop the brand safety score for streamers, it is important to understand the different types of violations that can occur. Brand safety violations can range from inappropriate or offensive language to streaming content that could be seen as illegal or harmful. Awareness of these violations is essential to maintain a good brand safety score. Let’s explore some examples of brand safety violations.
Hateful Conduct
In addition to sexual and violent content, hateful conduct is one of the examples of violations resulting in a low Brand Safety Score for intellectual properties (IPs) and streaming platforms. Hateful conduct describes any communication that advocates hatred based on race, ethnicity, national origin, religion, gender identity or expression, disability, age or sexual orientation. Accordingly, content such as endorsements of white supremacy or association with racist organisations could be considered hateful content and result in a lower Brand Safety Score.
It’s important to note that most streaming services have policies prohibiting hateful activity and have implemented systems designed to identify it. As such, streamers are expected to take reasonable measures to ensure their content is free of hate speech or symbols and any associations with businesses or organisations that promote intolerance.
It may sound daunting—but taking these steps can help protect both users and businesses from potential repercussions while also allowing brand sponsorships to be created ethically. After all, streamers ultimately want their partners (and viewers) to enjoy the best possible experience with their content without fear for their safety or being exposed to potentially harmful messages.
Harassment
Harassment is any kind of behaviour perceived as threatening, oppressive, or intimidating. It can include physical assault, malicious comments and insults, hate speech, cyberbullying and stalking, and other verbal or physical intimidation forms. In addition to violating brand safety guidelines, harassment seriously affects employee health and safety.
To ensure brand safety guidelines are followed and respected, it is important to have explicit policies that mitigate the chances of such behaviour occurring within the workplace. Furthermore, employers should be aware of any potential harassment-related issues that may arise from external sources outside the company – for instance online groups or forums which might contain offensive posts about a particular streamer or their video content. Streamers should also be aware of comments made by viewers on their streams and social media posts as these might constitute harassment if not handled properly. Finally, it is also essential for employers to take immediate action upon receiving reports of such violations to prevent further damage associated with these activities.
Spam
Spam, or unwanted advertising, is one of the most common brand safety violations. This is because malicious actors often target streamers who spread spam to steal streaming viewers away from apps like Twitch and YouTube.
The goal of malicious actors when they are spreading spam is to disrupt the viewing experience and push out legitimate content that viewers may be interested in. This can reduce a broadcaster’s audience and have a lasting impact on their reputation.
To combat this issue, many platforms employ measures such as flagging accounts for suspicious activity or outright banning them from the platform. Additionally, some streaming platforms also use algorithms to detect any suspicious behaviour on the part of broadcasters or their viewers and block or remove any videos or streams that contain spam.
Ultimately, with today’s technology it can be difficult for malicious actors to successfully launch campaigns against streamers and their viewer-base due to the measures that many platforms have in place; however it is still important for streamers to understand why spam is such an issue and how they can protect themselves against nefarious third parties trying to disrupt their broadcasts. Additionally, a high brand safety score is an important element in protecting brands against potential harm from these activities.
Strategies for Improving Your Brand Safety Score
Twitch recently released a brand safety score for streamers to help them measure their potential risk of offending viewers or potential damage to their brand. This score is an important metric to pay attention to because it can affect how advertisers view your channel. In addition, there are several strategies you can use to improve your brand safety score. This article will cover some of the most effective strategies you can use.
Monitor Your Chat for Offensive Language
Monitoring chat during streaming should be done to ensure that your viewers maintain a respectful environment. This applies especially to ensuring that no offensive language or verbal abuse is used against other viewers or yourself. The presence of such language can lead to an immediate drop in your viewer base, leaving you in a vulnerable position when monetizing your content. Even worse, it could lead to being banned altogether from the streaming platform, causing you to lose the ability to reap financial rewards from your hard work.
By proactively monitoring the chat for linguistically offensive content, you can prevent any disruption more efficiently and nip any potential violation of brand safety principles in the bud before it does real damage. Moreover, monitoring the activity on your channel for any warnings can help you identify toxic viewers much more quickly so that immediate measures may be taken before violations occur. Finally, taking such action also serves as an example for your community and sets a positive example on how you would like them to behave within its limits.
In short, paying attention to activities within your channel and making sure there is no inappropriate behaviour present when streaming helps build trust with viewers and ensures continued support from platforms on which they allow their streamers to broadcast their content. In addition, it is essential for streamers who wish to monetize their efforts and make a living off of streaming activities.
Follow Twitch’s Community Guidelines
Like many other streaming services, Twitch has community guidelines that the platform promotes to its users. Following these guidelines is essential for streamers to maintain a positive brand safety score on their channel. Twitch’s community guidelines are designed to keep its platform supportive and helpful for all users and protect vulnerable individuals from harm. Following these guidelines can give you a better brand safety rating and help you build a positive community around your channel.
Many of Twitch’s community guidelines policies focus on appropriate content—meaning that streamers should avoid creating videos or streams with offensive material, specifically about race, gender identity, sexuality, religious beliefs, or any other protected class. Streamers should also be aware of the types of language they use when broadcasting on Twitch. The platform encourages streamers to only age-appropriate post content and avoid promoting offensive behaviour.
In addition to content-based expectations, Twitch maintains certain standards for user interactions that must be followed to maintain a safe environment where people can interact without fear of trolling or harassment. This includes not engaging in abusive behavior such as hate speech or trolling based on race or ethnicity; not sharing personal information about others without consent; and avoiding sexual harassment or unwanted attention towards others on the platform.
By adhering to Twitch’s community guidelines, streamers will strengthen their brand safety score and create an inviting environment for viewers and colleagues. Furthermore this can help promote mutual respect among all members of the Twitch community—streamers included!
Use Moderation Tools
Using moderation tools is one of the most effective methods for improving a brand safety score. Broadcasters who want to ensure that their content is appropriate and safe can use tools such as automatic content moderation software to screen the comments made by viewers during broadcasts. These tools help identify flagged words and phrases that could be connected to inappropriate topics, while also providing an easy way for moderators and broadcasters to ban or mute troublesome users. Additionally, certain social media platforms may offer built-in moderation tools, allowing streamers to identify and respond quickly to potentially offensive comments or material more easily. Overall, using available moderation tools can help streamers maintain a positive brand safety score by better controlling their environment for viewers and reducing instances of inappropriate language or behaviour.
Conclusion
In conclusion, the brand safety score is a valuable metric for streamers to understand their audiences and ensure they deliver content that resonates. Higher brand safety scores can help brands feel confident working with streamers, who will then have access to larger budgets and potential sponsorships. Additionally, streamers should continue to be aware of the conversations developing around their content as they monitor how their audience responds and reacts to what they’re showing or discussing online. Finally, streamers of all sizes should take steps towards building their brand’s safety score to ensure the best possible outcome for themselves and those that watch them regularly.
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