The effectiveness of traditional forms of marketing has considerably decreased with the ever-growing technological advancements. Thus, digital marketing agencies realise the importance of elevating their marketing strategies. So they are implementing more and more image and video-based content across the internet. All marketers know that content marketing plays a pivotal role for all businesses. Besides, it is an effective way of building the brand and reaching the target audience. So video content marketing is significantly growing in popularity.
Studies say that 86% of marketers have revealed that video content has helped them generate substantial leads. So the significance of videos has become more critical than ever. Another report says that 87% of businesses use video content as a marketing tool. Plenty of businesses consider video marketing an essential part of their marketing strategy. Thus video content is rapidly progressing and shows promising signs of reaching new heights. Many companies believe that video content marketing is helping them achieve excellent ROI.
Video Content Marketing – What is it?
Businesses create and produce video content promoting their products and services to enhance their online visibility. They usually upload their videos on YouTube or other social networking sites. Sometimes, it also comes in the forms of courses, webinars, or even live videos.
Many brands make the best use of video editor applications and software for creating videos. Besides, the enormous technological evolution has made it extremely easy for larger audiences to access video content. Video content marketing works great for B2C and B2B content strategies. This effective marketing strategy is making things extremely easy for marketers. Even without proper video recording and editing skills, ample video marketing options mean something for businesses. Even though video content marketing is a new addition to marketing strategies, you might still have second thoughts. You might wonder if it is worth incorporating into your business. You might also doubt your resources and skills for creating and using video content as your marketing strategy.
Nevertheless, the answer is very simple. Yes, video content marketing is worth it. Not because the majority of the business commonly uses it, but for its versatility. Besides, plenty of digital marketing tools like online video maker and editing tools are available for video making. Thus, video content marketing amplifies the techniques of marketing products and services online. This article will deliberately offer an insightful overview of the compelling reasons why video content marketing is essential. Quickly go through the article to learn how video content marketing affects all businesses. Let’s get started.
Video Content Marketing – Why is it Crucial?
Video content marketing has become immensely popular amongst all big and small businesses. Numerous video production companies have emerged to handle the demand for the same. Besides, many companies are using the best video editor softwares for creating video content. Short and informative videos are worthy of driving sales and amplifying website traffic. But what are the other things that make video content marketing so important? Let’s find out.
Social Platform Algorithms Favour Video Content
Digital media platforms like Google, Facebook, and Instagram & Tiktok continuously change their algorithm. They keep working and altering their decisions about content execution to their audiences. It is evident that people love watching videos, and it keeps them hooked for a considerably longer time. So these digital platforms are becoming more likely to show video content to their users since it has a longer shelf life in consumers’ news feeds.
Video Content is Considered as Shareable Asset
Video content indeed receives more shares than textual content. It is improbable that people will share something that requires tremendous effort. Consumers like everything short, simple, and compact. So they look forward to easier things even when it comes to sharing.
Video Content Helps in Establishing Consumer Trust
Video content creates a beautiful environment for establishing consumer trust. Studies reveal that audiences tend to run away from text-heavy web pages. But whenever they come across videos about products or services, they tend to stay longer. Besides, consumers can virtually see the products through videos, which helps establish considerable trust. 57% of consumers revealed that videos boosted their confidence before making purchases online.
Video Content Attracts Consumers and Opens New Opportunities
Without video content marketing, it would have been impossible to physically advertise anything on the web. Creating excellent and stunning video content is the first step toward video content marketing. And investing in it further paves the way for utilising it in other destinations and marketing platforms. Moreover, without any video content, you will not be able to use promotional platforms like YouTube. Further, you will lose out on the chance to collaborate with high-end influencers and video-on-demand services.
Video Content can be Animated for StoryTelling
Numerous businesses make use of video content to tell stories to their consumers. Some stories are too complex and difficult to explain in text. Besides, audiences are more into watching videos than reading texts. So video is an innovative and effective way of creating short and unique animated content for delivering stories. This is an excellent opportunity for content flexibility to develop creative messages.
Video Content Helps in Boosting Conversion Rates
Approximately 55% of consumers watch video content before finalising and purchasing. Consumers believe that it is essential to see videos or images of products before making a purchasing decision. Studies reveal that watching videos before purchasing increases the chances of buying.
Besides, video content attracts audiences and keeps them on the website for a longer time. Thus it encourages consumers to look around other things across the website. So the more vast audiences linger on websites, the more significant traffic you will receive. Video content is an excellent choice for consumers who have zero interest in reading product descriptions.
While planning video content for your business, make sure that they are attractive. This will help you receive excellent organic traffic and potential customers. Lastly, try incorporating smart and engaging video content to make your clients grow their interest in your business.